There is also concern that using both marijuana and tobacco at the same time can reinforce the rewarding effects of both substances . Using a sample of 9th and 12th grade students recruited from California schools, this study addresses important gaps in the literature by first reporting adolescents’ rates and patterns of use of and access to marijuana, blunts, and cigarettes. Second, this study examines and compares adolescents’ perceived prevalence, social acceptability, and risks and benefits of marijuana, blunts, and cigarettes. Lastly, this paper assesses to what extent these factors are associated with actual use of marijuana. Such information is important in order to inform the creation of better education and warning messages, especially as marijuana and blunt use increases in popularity and moves from an illicit drug to a legal drug for recreational use .This study utilized a convenience sample, in which we recruited participants from 10 large high schools throughout California. These schools were diverse with respect to geographic location , race/ethnicity, and socioeconomic status ; and were schools that were willing to participate in the study. Researchers introduced the study and invited all ninth and 12th graders to participate, during which time they provided students with consent forms for parents and students 18 and over, assent forms for students under age 18, and project information to take home and discuss with their parents/guardians. Approximately 4,000 students learned about the study, of whom 1,299 returned signed consent/assent forms; 405 of the consented students were disqualified from the study because of incorrect contact information, being in the wrong grade,vertical growing systems or non-response to subsequent contact. Overall, 786 of eligible consented students completed the survey. There were some small but non-meaningful racial/ethnic differences between those who did and did not complete the survey; however, there were no differences by mother’s education.

The sample size was designed to allow sufficient power to detect the contrasts of interest. The sample included 484 females and 281 males; mean age = 16.1 . Participants were ethnically diverse, with 207 White, 171 Asian/Pacific Islander, 232 Hispanic, and 168 other. Demographics of the students who participated in the study reflected the demographic make-up of their respective schools. The survey included 125 questions addressing a number of research questions; and took participants between 30 and 60 minutes to complete. Participants were allowed as much time as they wanted to complete the survey, although they were encouraged to complete the survey at one time to increase confidentiality of their responses. Only those measures related to the current study are reported here. Comprehensive results regarding the cigarette use data can be found in Roditis et al. . Many measures were derived from past surveys on adolescents’ attitudes towards substances, including those that have tested the validity of the assessments . Participants indicated items that were not clear, and then we revised the survey and pilot tested it again until all measures were clear. Most items were continuously scored; the few that were dichotomized are noted below. Differences in perceptions of risks and benefits and social norms across products were assessed using a generalized linear model with the generalized estimating equation method and an exchangeable correlation matrix to adjust the variance estimates for non-independence within school as implemented in Proc Genmod of SAS, v94. Post hoc testing utilized Tukey-Kramer tests. The relationship among marijuana use, perceptions of social norms, risks and benefits, and viewing of ads on social media was assessed using logistic regression. The outcome variable, marijuana use, was coded into 2 categories of never used and ever used. Predictor variables included: perceived prevalence variables, perceived risk and benefit variables factor analyzed into the following categories: health and social risks, benefits, and risk of addiction, and awareness of social media attitudes and beliefs related to marijuana. Age, sex, and race/ethnicity were also included in the model; however, interactions with sex and race/ethnicity were not significant and therefore were removed in the final model.

Missing data, which was negligible and varied item to item, were left missing. SPSS version 23 was used for the descriptive analyses.There were significant differences in participants’ reports of mother, father, sibling, and friend use of these products. Participants reported lower rates of marijuana and blunt use and higher rates of cigarettes use among adult figures in their lives. Conversely, participants reported much higher rates of marijuana than cigarette use among friends . They perceived significant differences in rates of use among peers, reporting that 50.92% of their peers had ever used marijuana, 42.63% had ever used blunts and 34.43% had ever used cigarettes. Participants viewed marijuana and blunts as more socially acceptable than cigarettes .Participants rated cigarettes as being overall more harmful to their health, more harmful to their friends’ health, more harmful to the environment, and more addictive than marijuana or blunts . Post-hoc analyses showed that participants perceived marijuana as more harmful to the environment than blunts, and perceived blunts as more likely to lead to addiction than marijuana. Participants viewed marijuana and blunts as similarly risky when it comes to their and their friends’ health . Generally, participants rated marijuana and blunt use as less likely to result in short-term health risks than cigarettes, with post-hoc analyses showing that they viewed marijuana and blunts as similarly risky. Participants also rated marijuana and blunt use as less likely than cigarettes to result in the short-term social risks of friends getting upset and bad breath. Participants reported no difference in the likelihood of getting in trouble from using marijuana, blunts, or cigarettes. Adolescents rated marijuana and blunts as more likely to confer social benefits of looking cool and fitting in than cigarettes, though they rated all products as equally likely to make them look mature. Participants rated marijuana and blunts as less likely to make them feel jittery or nervous, more likely to reduce stress, and more likely to make them feel high or buzzed than cigarettes. They rated all three products as equally likely to help with concentration. Marijuana and blunts were rated as less addictive, and easier to quit than cigarettes .

A similar number of participants reported seeing messages on social media about the risks and benefits related to marijuana use . Additionally, 34.4% reported seeing messages about risks related to blunt use and 28.6% reported seeing messages on benefits related to blunt use. A smaller number of participants reported actively posting online about these products, with 13% posting about the risks related to marijuana use, 10.9% posting about the benefits, 10.1% posting about the risks of blunt use, and 4.6% posting about the benefits of blunts . Use rates in this study were highest for marijuana, followed by blunts and cigarettes. Most adolescents who use these products get them from friends, use them in friends’ houses, and when they feel stressed. Adolescents perceived lower marijuana and blunt use but higher cigarette use among parents. Conversely, adolescents perceived higher use of marijuana and blunts and lower use of cigarettes among their siblings and peers. These differences in perceived use may reflect current trends in adolescent marijuana and cigarette use nationwide, in which rates of cigarette use is much lower than marijuana use, with cigarette use continuing to decline, marijuana use remaining higher , and rates of marijuana use being higher among adolescents and young adults compared to adults . While approximately a quarter of participants report having used marijuana, they thought that more than half of their friends have used marijuana. Importantly,grow trays participants who reported that their friends used marijuana had a 27% greater odds of using marijuana themselves. Previous studies also show relationships between friend drug use and adolescent drug use, and friend use is a powerful influence on adolescents’ social norms and acceptability of particular behaviors . The fact that participants report friend use rates of marijuana as double that of self-reported use may be reflective of changing social norms in which marijuana use is seen as an acceptable and common behavior, which, in turn, may be influencing decisions to use . Marijuana and blunts were generally perceived as more socially acceptable, less risky, and more beneficial than cigarettes. Despite the fact that blunts contain nicotine yet marijuana doesn’t, adolescents didn’t perceive differences in the likelihood of becoming addicted or being able to quit marijuana or blunts, although adolescents rated marijuana as more addictive than blunts. This is of particular importance, as it is possible that using both tobacco and marijuana together may actually increase the addictive potential of these products . While perceptions of benefits and addiction were not related to use in this study, perceptions of greater health and social risks were associated with lesser odds of using marijuana. Other studies have also found risk perceptions related to use . The fact that perceptions of benefits were not related to use is surprising as other studies have found perceptions of benefits to predict use .

It is possible that perceived social norms are more important drivers of adolescents’ decisions to use marijuana than perceived risks and benefits despite the fact that these constructs are linked . While perceptions of benefits of marijuana were not related to use, seeing messages about the good things or benefits of marijuana use was associated with a 6% greater odds of use. In contrast, despite adolescents seeing ads for both risks and benefits of marijuana, messages regarding risks were not related to use. It is possible that individuals who use marijuana are actively seeking and more aware of messages related to benefits of marijuana use. There are limitations to this study. The data are self-reported. Further, given the cross sectional nature of our data, we cannot suggest a causal relationship between factors associated with marijuana use and marijuana use itself. Additionally, some of the factors associated with marijuana use have a confidence interval approaching 1.0. Finally, these data were collected throughout Northern and Southern California and thus are not nationally representative. Despite these limitations, this is one of the few studies to assess perceptions of social norms, risks and benefits for marijuana, blunts, and cigarettes. Additionally, this study assessed how these factors as well as awareness of social media are related to marijuana use. Results from this study offer a number of important public health implications, particularly as states move towards legalization of marijuana for recreational use. As this occurs, states need to take adolescents’ perceptions of risks, benefits, social norms, and peer influences into account. Though there is mixed evidence on how legalization impacts adolescent marijuana use, advocates for marijuana legalization argue that legalization itself does not increase use among youth . However, there is no evidence that legalization alone does anything to decrease use or access among adolescents. The results from this study have a number of implications for prevention strategies. Perceived rates of marijuana use among friends is higher than participant self-reported use rates and reported national averages of adolescent use. This finding is similar to findings in the alcohol use literature, which finds that youth and young adults tend to overestimate rates of binge drinking. Importantly, dispelling this misperception has been used effectively in a number of social norms campaigns focused on reducing binge drinking in college campuses . This suggests that using a similar social norms marketing approach, in which youth learn that rates of marijuana use among peers are much lower than they think, may be a useful strategy to prevent use. In this study, both perceived friend use and having seen positive messages about marijuana was associated with greater odds that an adolescent used marijuana. These findings also suggest the need for marketing, education and intervention strategies that specifically tackle social acceptability and peer use. This study also shows that adolescents perceive marijuana and blunts to be significantly less harmful than cigarettes, despite the fact that all of these products are combustible smoking products. Additionally, despite the fact that blunts have nicotine, adolescents did not perceive these to be more addictive than marijuana. These findings suggest that there is also a need for educational and marketing campaigns that realistically address what the risks of marijuana and blunt use are for both youth and adults, including risks of addiction. National, state, and local public health agencies should consider lessons learned from regulatory and informational strategies that have been used in tobacco control, and should implement such strategies before legalization occurs .